Privacy Policy

Last updated: June 2026

Principles First ("we", "us", or "our") is committed to protecting your privacy and handling your personal information responsibly.

Who We Are

Principles First provides practical construction guidance, templates, resources and subscription services for homeowners, self-builders and construction professionals.

Information We Collect

We may collect:

  • Your name.

  • Email address.

  • Billing information (processed securely through third-party providers).

  • Information you provide when contacting us.

  • Website usage information through cookies and analytics tools.

How We Use Your Information

We use your information to:

  • Provide products, downloads and subscription services.

  • Respond to enquiries.

  • Send newsletters and updates where you have chosen to receive them.

  • Improve our website and services.

  • Meet legal and regulatory obligations.

Legal Basis for Processing

We process personal data under the following lawful bases:

  • Performance of a contract.

  • Legitimate interests.

  • Consent.

  • Compliance with legal obligations.

Sharing Information

We do not sell your personal information.

We may share information with trusted service providers who help us operate the website and deliver our services, including:

  • Squarespace.

  • Payment processors.

  • Email marketing providers.

  • Analytics providers.

These providers process information in accordance with their own privacy policies.

Cookies

Our website uses cookies and similar technologies to improve your experience and understand how visitors use the site.

You can control cookies through your browser settings.

Data Security

We take reasonable steps to protect your information from unauthorised access, disclosure or misuse.

How Long We Keep Information

We retain personal information only for as long as necessary to provide our services and comply with legal obligations.

Your Rights

Under UK data protection legislation, you have the right to:

  • Access your personal data.

  • Request correction of inaccurate information.

  • Request deletion of your data.

  • Restrict or object to certain processing.

  • Withdraw consent where applicable.

  • Lodge a complaint with the Information Commissioner's Office (ICO).

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Principles First

Email: hello@principlesfirst.co.uk

Website: www.principlesfirst.co.uk

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page.